Content Marketing Specialist

7 days ago


Manila, National Capital Region, Philippines Gingersnaps Philippines Full time
Why Work with Us

Gingersnaps Philippines offers a dynamic and innovative work environment where you can grow professionally and personally. As a Content Creator, you will have the opportunity to work with a talented team of professionals who share your passion for creating engaging content.

You will have access to the latest design tools and technologies, as well as opportunities for professional development and growth. We prioritize employee satisfaction and offer a range of benefits to support your well-being.

Main Responsibilities
  1. Content Creation
    • Produce high-quality, evergreen content that meets our brand's quality and creativity standards.
    • Write, edit, and proofread articles, posts, and scripts to ensure clarity, consistency, and alignment with brand guidelines.
  2. Social Media Management
    • Develop and execute content plans for social media platforms like Instagram, Facebook, LinkedIn, TikTok, Website, and YouTube.
    • Monitor trends and engage with the online community to increase brand visibility and user engagement.
  3. Visual Content Creation
    • Collaborate with designers, photographers, and videographers to create visually appealing assets, including images, infographics, and videos.
    • Create and edit basic visual content using design tools like Adobe Creative Suite, Canva, or other software.
    • Conduct audience research to understand target demographics, interests, and content preferences.
    • Develop content calendars to ensure timely delivery of content across platforms.
    • Align content creation efforts with overarching marketing strategies and business goals.
  4. SEO and Analytics
    • Optimize content for search engines (SEO) to drive organic traffic and improve visibility.
    • Track and analyze performance metrics for content using tools like Google Analytics, social media insights, and other analytics platforms.
    • Use data-driven insights to refine content strategies and enhance audience engagement.
    • Work closely with cross-functional teams, including marketing, product, and sales teams, to ensure content supports campaigns and initiatives.
    • Maintain consistency in tone, style, and messaging across all platforms.


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