Brand Marketing Director

2 days ago


Pasig, National Capital Region, Philippines WHR Global Consulting Full time
About the Role

The Brand Marketing Manager plays a pivotal role in driving business growth through the development of go-to-market strategies, customer-centric initiatives, and brand health enhancement. As the primary brand custodian, this individual will identify, create, and implement comprehensive brand initiatives to sustainably expand revenue.

Key Responsibilities:
  • Develop and execute brand strategies, roadmaps, and marketing plans that align with company goals and market trends.
  • Define and communicate the brand's positioning, value propositions, and key messages to target audiences.
  • Monitor and analyze brand performance metrics, including ROI, brand equity, and customer feedback.
  • Provide actionable recommendations for continuous improvement.
  • Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Use insights to inform brand strategies and decisions.
  • Plan, execute, and monitor marketing campaigns to drive brand awareness, engagement, and loyalty.
  • Collaborate with internal teams and external agencies to deliver impactful campaigns.
  • Analyze market intelligence data as input for brand plans.
  • Identify and summarize industry trends and implications for the brand.
  • Analyze products and competitive brands to recommend how to gain a competitive edge and brand differentiation.
  • Ensure brand guidelines are followed across all marketing materials, communications, and touchpoints.
  • Maintain brand consistency and integrity.
  • Work closely with sales, and customer service teams to ensure brand alignment and support business objectives.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years or more of Managerial experience in brand management, marketing, or related roles.
  • Proven track record of managing successful brand campaigns.
  • Familiarity with marketing software, analytics tools, and social media platforms.
Work Setup:

Monday to Friday: Onsite work. Saturdays: Remote work. 8am to 5pm. Willing to work on site.



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