Senior Direct Response Marketing Strategist

1 day ago


Calamba, Calabarzon, Philippines beBeeCreative Full time ₱600,000 - ₱800,000
Job Description
We're seeking a high-performing creative strategist to ideate and deliver innovative Meta ad concepts. As a key member of our team, you will research customer pain points, desires, and objections to create thumb-stopping UGC-style ads.

 

Responsibilities
  • Generate fresh ad concepts weekly tailored for Meta (Facebook & Instagram)
  • Write direct response copy and creative briefs with strong hooks, pacing, and structure
  • Conduct market research to uncover customer insights
  • Create ad concepts for different stages of the funnel — cold, warm, and hot traffic
  • Source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces
  • Analyze performance and iterate on ad creative to improve conversions

 

Qualifications
Essential Skills:
  • 3+ years experience in a direct response or performance creative role (e-commerce brand, agency, or affiliate)
  • Deep knowledge of video pacing, ad storytelling, attention hooks, and scroll psychology
  • Strong direct response copywriting ability — especially for Meta video ads
  • Proven ability to analyze and optimize creative based on performance data

 

Benefits
Remote work environment, bonuses offered for winning ad concepts, clear KPIs, high ownership, and a performance-driven culture.,

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