Marketing Executive
3 days ago
Nasdaq is a global leader in technology, committed to breaking down barriers to inclusive prosperity. Our vision is to create a more open and transparent market, where everyone has access to opportunities.
We're seeking a talented Marketing Manager to join our team, responsible for leading campaign management, coordination, and delivery for our Workflow & Insights businesses. This role will develop, drive, and coordinate integrated marketing campaigns aligned with strategic business priorities, driving demand generation and enhancing brand awareness and engagement across key audiences.
Job Description
The ideal candidate will have 7-10 years of experience in B2B marketing, preferably in financial services, fintech, or capital markets. They'll have a consistent track record of developing and implementing integrated marketing campaigns with measurable results. Strong experience in demand generation, digital marketing, content marketing, and ABM strategies is required. Leadership experience with a demonstrated ability to handle and mentor teams is also essential.
Responsibilities
This role involves several key responsibilities:
- Developing and implementing multi-channel marketing campaigns to drive engagement, lead generation, and brand awareness for Nasdaq's Workflow & Insights businesses.
- Partnering with internal collaborators (e.g., growth, product, content marketing, events, and digital marketing teams) to create targeted, data-driven marketing programs aligned with business goals.
- Leading a team to develop and implement integrated marketing campaigns, optimizing performance based on analytics insights.
- Managing marketing budgets allocated for activations, ensuring efficient allocation of resources for maximum impact.
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