LinkedIn Marketing Strategist

2 days ago


Makati City, National Capital Region, Philippines Staffing Venture Capital Full time
Job Title: LinkedIn Strategist

We are seeking a highly skilled and experienced LinkedIn Strategist to lead our efforts in building a strong presence on LinkedIn. The ideal candidate will be responsible for developing, executing, and optimizing LinkedIn strategies that enhance brand awareness, drive engagement, and generate leads.

Key Responsibilities:
  • Strategy Development:
    • Develop comprehensive LinkedIn strategies to increase brand visibility, grow followers, and drive engagement.
    • Identify target audiences and tailor content and outreach strategies to resonate with specific LinkedIn demographics.
    • Set measurable goals and KPIs for LinkedIn initiatives, including follower growth, engagement rates, and lead generation.
  • Content Creation and Management:
    • Collaborate with content creators to develop high-quality LinkedIn posts, articles, and multimedia content.
    • Ensure that all content aligns with the company's brand voice and is optimized for LinkedIn's platform.
    • Oversee the content calendar and ensure timely posting and promotion of content.
  • Engagement and Community Building:
    • Actively engage with LinkedIn users by responding to comments, messages, and interactions.
    • Build and nurture relationships with industry influencers, potential partners, and key stakeholders on LinkedIn.
    • Monitor and participate in relevant LinkedIn groups and discussions to position the company as a thought leader.
  • Advertising and Lead Generation:
    • Plan and execute LinkedIn ad campaigns to reach targeted audiences and achieve marketing goals.
    • Optimize ad performance by analyzing metrics and making data-driven adjustments.
    • Develop strategies for generating and nurturing leads through LinkedIn, including LinkedIn Sales Navigator and sponsored content.
  • Analytics and Reporting:
    • Track and analyze LinkedIn metrics to assess the effectiveness of strategies and content.
    • Provide regular reports on LinkedIn performance, including insights and recommendations for improvement.
    • Stay updated on LinkedIn's evolving algorithms and features to adapt strategies accordingly.
Qualifications:
  • Education:
    • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Experience:
    • Proven experience in LinkedIn strategy, social media management, or digital marketing.
    • Demonstrated success in growing and engaging a LinkedIn audience, as well as generating leads through the platform.
  • Skills:
    • Strong understanding of LinkedIn's platform, algorithms, and best practices.
    • Excellent strategic thinking and data analysis skills.
    • Proficiency in using LinkedIn analytics tools and LinkedIn Sales Navigator.
    • Exceptional written and verbal communication skills.
    • Ability to create and execute innovative LinkedIn campaigns.
What We Offer:
  • Competitive Salary and Performance-Based Bonuses:
  • Opportunity to Work Remotely with a Flexible Schedule:
  • Access to Professional Development Resources and Growth Opportunities:
  • A Dynamic and Supportive Team Environment:


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