Digital Financial Storyteller

1 day ago

San Fernando, Central Luzon, Philippines beBeeContentMarketing Full time $60,000 - $80,000
Financial Wellness Content Expert

We are seeking a highly skilled Content Marketing Specialist to accelerate our growth and elevate our brand presence in the financial wellness industry. As a key member of our team, you will collaborate closely with our Growth Marketing Manager to develop compelling content, execute campaigns, and manage community engagement across various channels.


Main Responsibilities:
  • Create engaging content, including long-form blog articles, short-form educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos.
  • Develop and implement social media strategies to grow our community on LinkedIn and other platforms, schedule posts, engage with followers, and monitor industry conversations.
  • Assist with SEO efforts, including link building, citations, keyword research, track competitor and market trends in financial wellness and benefits technology.
  • Support lead generation efforts and campaign execution, maintain CRM hygiene, and assist with campaign automation.
  • Coordinate logistics and promotion for webinars, virtual events, and field activations.

Key Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in B2B content and/or growth marketing, with a strong focus on fintech, SaaS, wellness, or insurtech.
  • Proven expertise in digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
  • Excellent writing and communication skills, with the ability to craft compelling content for a professional audience.
  • Analytical mindset, with the ability to interpret metrics and optimize campaigns.
  • Creative problem-solving skills, with a resourceful and self-starting approach.
  • Able to thrive in a fast-paced startup environment and work collaboratively as part of a team.

Impact Goals:
  • Increase LinkedIn followers (Canada) by 25% and improve engagement (likes/comments) by 25%.
  • Boost website traffic by 25% monthly.
  • Identify and propose external communities for outreach.
  • Recommend a strategy for launching a dedicated community channel.

What We Offer:
  • The opportunity to shape the future of financial wellness and make a meaningful impact.
  • A supportive and inclusive culture that fosters design thinking and continuous learning.
  • A chance to work on innovative projects and develop your skills in a dynamic environment.

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