Digital Media Strategist

22 hours ago

San Fernando, Central Luzon, Philippines beBeePaid Full time ₱40,000 - ₱75,000
About Our Team

We are seeking a detail-oriented and strategic Media Planning Specialist to join our marketing team. The ideal candidate is a proactive self-starter with proven experience in media planning/buying, campaign management, and digital ad operations — with an emphasis on paid social, search, programmatic and video campaigns.

Remote - Colombia

Schedule: 9:00am - 6:00pm PST

Requirements
  • A senior level campaign manager experienced in paid media, with a focus on paid social (Meta, LinkedIn, TikTok, etc.), search, and programmatic campaign management.
  • Demonstrated expertise in audience research, media planning, and buying, with the ability to develop cross-channel strategies.
  • Strong proficiency in campaign management tools such as Google Ad Manager, Facebook Ads Manager, and programmatic platforms.
  • Ability to analyze complex performance data, identify trends, and make data-driven decisions.
  • Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.
  • Excellent communication skills, with the ability to collaborate across teams and with external vendors, adapting to individual account needs and communication styles.
Responsibilities
  • Collaborate on B2C/B2B paid media strategies and campaign budget recommendations.
  • Manage the day-to-day trafficking and execution of digital ad campaigns across Facebook Ads Manager, Google Ads Manager, and other key platforms.
  • Oversee campaign pacing, performance tracking, and budget management to ensure accurate spend and positive outcomes.
  • Conduct regular ongoing performance analysis, identifying areas for improvement and suggesting optimization strategies.
  • Manage quality assurance (QA) for campaign launches.
  • Act as a point of contact with media vendors for troubleshooting issues with platform support teams and resolving technical ad delivery/tracking problems.
  • Lead A/B testing strategies to optimize creative elements, audience targeting, and overall campaign performance.
  • Deliver regular reports providing insights on campaign performance, including cost efficiency, conversion rates, and ROI.
Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing, Public Relations, and Writing/Editing
  • Industries: Outsourcing and Offshoring Consulting
About Us
  • We believe excellence is the standard we set for ourselves.
  • Innovation is how we conquer complexity.
  • Courage is how we move forward fearlessly.
  • Integrity is how we earn and offer trust.
  • Humble leadership is how we grow together.
  • Fun is how we celebrate being human.

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