Marketing List Campaign Coordinator
1 week ago
As a key member of our team, you will play a pivotal role in the management of marketing lists and campaigns at Reed Elsevier. Your primary responsibility will be to safeguard the accuracy and efficacy of our marketing list campaigns.
Responsibilities:
- List Management:
- Lead the scrubbing of opt-outs and blacklisted contacts or accounts from marketing lists.
- Analyze and extract organization and contact information from the marketing database based on segment partners' requirements.
- Collaborate with marketing teams to understand campaign objectives and audience segmentation strategies.
- Evaluate data accuracy and manage stakeholder expectations regarding timeliness.
- Collaborate with segment partners to resolve issues affecting data volume for marketing campaigns.
- Refine list generation processes for efficiency and effectiveness.
- Work with stakeholders to establish a culture of data-driven decision-making.
- Track marketing campaigns, evaluate criteria, and provide recommendations for target audiences.
- Provide insights to segment partners on marketing database attributes enhancing targeting criteria and campaign success.
- Analyze campaign trends and forecast list adjustments for conflicting projects.
Qualifications:
- Bachelor's degree required.
- Minimum 2 years of experience in lead list management, campaign management, segmentation, or data analysis.
- Strong analytical skills, experience with data analysis tools (e.g., MS Excel, SQL).
- Leadership competencies and experience with stakeholder collaboration.
- Ability to work with large datasets and perform ad hoc analyses.
- Strong analytical and problem-solving orientation.
- Focused on details and quality.
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