Marketing List Campaign Coordinator

1 week ago


Quezon City, National Capital Region, Philippines Reed Elsevier Full time

As a key member of our team, you will play a pivotal role in the management of marketing lists and campaigns at Reed Elsevier. Your primary responsibility will be to safeguard the accuracy and efficacy of our marketing list campaigns.

Responsibilities:

  1. List Management:
  • Lead the scrubbing of opt-outs and blacklisted contacts or accounts from marketing lists.
  • Analyze and extract organization and contact information from the marketing database based on segment partners' requirements.
  • Collaborate with marketing teams to understand campaign objectives and audience segmentation strategies.
  • Evaluate data accuracy and manage stakeholder expectations regarding timeliness.
Campaign Optimization:
  • Collaborate with segment partners to resolve issues affecting data volume for marketing campaigns.
  • Refine list generation processes for efficiency and effectiveness.
  • Work with stakeholders to establish a culture of data-driven decision-making.
Data Analysis and Insights:
  • Track marketing campaigns, evaluate criteria, and provide recommendations for target audiences.
  • Provide insights to segment partners on marketing database attributes enhancing targeting criteria and campaign success.
  • Analyze campaign trends and forecast list adjustments for conflicting projects.

Qualifications:

  • Bachelor's degree required.
  • Minimum 2 years of experience in lead list management, campaign management, segmentation, or data analysis.
  • Strong analytical skills, experience with data analysis tools (e.g., MS Excel, SQL).
  • Leadership competencies and experience with stakeholder collaboration.
  • Ability to work with large datasets and perform ad hoc analyses.
  • Strong analytical and problem-solving orientation.
  • Focused on details and quality.


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