Digital Marketing Strategist
1 week ago
Job Description
The Trends Group, Inc. is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that enhance brand awareness, generate leads, and support business growth.
About the Role
- Develop and implement marketing campaigns to promote company services, solutions, and events, including creating compelling content for digital and traditional marketing channels.
- Coordinate with internal stakeholders to ensure brand consistency and alignment with corporate objectives, utilizing market research to identify trends, customer needs, and competitive insights.
- Manage social media accounts, monitor engagement, and respond to inquiries to strengthen brand presence, and track, analyze, and report the performance of marketing campaigns using data-driven insights.
- Assist in organizing and promoting corporate events, webinars, and industry conferences, collaborating with external vendors, designers, and agencies to execute marketing projects effectively.
Requirements
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 3 years of experience in marketing, preferably in the IT or technology industry, with hands-on experience in digital marketing, content creation, and campaign management.
- Excellent communication and interpersonal skills, strong writing and editing abilities for various marketing materials, and proficiency in digital marketing tools, SEO, social media platforms, and email.
- Ability to analyze marketing data and translate insights into actionable strategies, and a creative mindset with the ability to develop engaging and innovative marketing content.
Work Environment
The Trends Group, Inc. offers a hybrid work setup depending on business needs, and you may be required to work beyond normal business hours to meet project deadlines or address urgent client issues.
Trends Group, Inc. is an Equal Opportunity Employer.
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