Brand Marketing Lead for Personal Care

5 days ago


Manila, National Capital Region, Philippines Private Advertiser Full time

Job Summary

We are seeking a seasoned Brand & Sales Marketing Manager to join our team at Private Advertiser. As a key member of our marketing team, you will be responsible for driving the marketing strategy and execution for our beauty, skincare, and cosmetics products in Metro Manila.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies to increase awareness, preference, and loyalty for our products.
  • Create impactful marketing content, campaigns, and materials across various channels, including digital, social media, retail, events, and more.
  • Work closely with the sales team to align marketing initiatives and drive sell-through at retail.
  • Analyze market trends, consumer insights, and competitor activity to inform strategic decisions.
  • Manage external agency partners and vendors to ensure successful campaign delivery.
  • Monitor and report on marketing performance, optimizing activities to improve results.
  • Contribute to the overall marketing and business planning process.

Requirements:

  • A minimum of 5-7 years of experience in brand marketing, preferably within the beauty, skincare, or cosmetics industry.
  • A proven track record of developing and executing successful multi-channel marketing strategies that drive sales and brand growth.
  • Excellent creative and analytical skills, with the ability to translate data into actionable insights.
  • Strong project management and stakeholder management capabilities.
  • Up-to-date knowledge of digital marketing trends and best practices.
  • Exceptional communication and presentation skills.
  • A Bachelor's degree in Marketing, Communications, or a related field.


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