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Social Media Marketing Specialist

1 week ago

Taguig, National Capital Region, Philippines Hebe Beauty Philippines Full time

Job Overview:

We are seeking a skilled Social Media Marketing Specialist to join our team at Hebe Beauty Philippines. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand's marketing objectives and identity.

About the Role:

  • Develop and implement a social media strategy that resonates with our target audience, primarily Gen Z.
  • Create and curate content calendars for Instagram and TikTok to maintain a consistent posting schedule.
  • Collaborate with our creative team to design engaging content in various formats specific to each platform.
  • Stay updated on social media trends and adapt content accordingly.
  • Manage and delegate responsibilities to editors, providing direction and oversight.
  • Respond to comments and messages from followers in a timely and professional manner.
  • Strategize and implement activities that foster an active and engaged social media community.
  • Analyze social media data to track performance and measure campaign success.
  • Use data insights to optimize our social media strategy.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (2+ years) in social media management, preferably in the beauty or wellness industry.
  • A keen eye for detail and design aesthetics.
  • Creative thinker and problem solver with a proactive approach to social media strategy.
  • A collaborative and team-oriented mindset.
  • Passion for beauty and wellness products, trends, and industry development.