Social Media Manager

Duties and Responsibilities
Be trained and master all company social media practices and platforms:

• Acquire training and license on all SM platforms, like Sprinkler, Advocacy, Word Press, SEMRush, etc

• Develop familiarity and comfort with all platforms and tools.

• Actively participate in company social media community meetings

• Stay up to speed on all social media developments from global team, global marketing.

• Get to know local social media approaches in other Energy Management division teams and country communication teams.
Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication of:

• Their training and mastery of all company social media practices and platforms

• Their building and maintenance the Power System & Services Global Marketing team's social media calendar and repository

• Their execution and publication of Social Post, Blog post, and Video Publication

• Their Advocacy platform work

• Their Reporting tasks.

• Their content creation activities and methods

• Their contribution to newsletters and highlights

• Step in to perform publication and execution during any absence of Social Media Specialist

Define and own social media strategy:

• Define social media objectives under context of communication, campaign, business, and division objectives.

• Build and activate a social media strategy per campaign and overall Power System & Services division (not just tactics and calendar) that supports the individual Power System & Services global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives.

• Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders.

• Be the Single Point of Contact and internal ambassador of Power System & Services social media. Participate, work closely, and enforce the guidelines and rules defined by companies global SM leadership team.

• Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary.

Take Responsibility for Social Media Performance:

• Align to and support the creation of social media KPIs.

• Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions.

• Operate with an attitude of iterative performance improvement.

• Make our social media social – increase engagement, interaction, conversation.

• Reach Social Media targets, including quantitative targets such as volume of
impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media.

Plan and execute initiatives to improve social media presence and online personas of key PS&S leadership team:

• Build and execute plan for top Power System & Services leaders to increase online exposure (in their personal social media accounts) and offline exposure, following, and status as thought leaders in their domains.

• Train global and local business and other leaders on social media tools and practices

• Ensure communication alignment current events and to the EM Business Unit thought leadership calendar.

• Create a performance dashboard for social media, with individual follow-up of the performance of senior leaders and business VP.

Own internal and digital events from end to end

• Lead planning and execution of some internal and all digital events for division and individual Power System & Services marcom campaigns, such as webinars, opens lines, and event streams or broadcasts.

• Support campaign managers on the digital event creation and promotion.

• Train stakeholders on the relevant digital event tools, for example Cvent, Teams Live Events, SocialLive, Aventri.

• Create promotional and post-event toolkits digital event toolkits for country deployment.

• Report on digital event performance.

• Collaborate with Events Manager to optimize physical and digital events or hybrid events.

Qualifications

• 5+ years specialist social media experience - external, internal, in house or agency

• Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to
demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans.

• Small team leadership experience

• Communication expert with strong written and verbal communication skills: capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions.

• Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion.

• Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail.

• Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support.

• Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.

• Analytical mindset and the ability to interpret data to drive actionable insights.

• Passion for storytelling, learning and a commitment to quality and excellence.

• Familiarity with graphic design principles and basic photo and video editing skills.

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