Digital Marketing Strategist

8 hours ago


Manila, National Capital Region, Philippines VargasAndrews Full time
Marketing Leader for Vacation Rentals and Real Estate

VargasAndrews is seeking a seasoned Digital Marketing Specialist to lead the marketing efforts for three unique businesses: a professional services firm, a vacation rental company, and a real property management company. The ideal candidate will have extensive experience in strategic marketing, team leadership, and a deep understanding of the hospitality and real estate industries.

Key Responsibilities:
  • Develop and implement targeted LinkedIn campaigns to identify potential vacation rental partners.
  • Build and maintain relationships with B2B clients within the vacation rental industry.
  • Track LinkedIn outreach using CRM tools to ensure successful lead generation and manage campaign performance.
Requirements:
  • 5+ years of experience in marketing, particularly in the vacation rental, hotel, or real estate property management industries.
  • Strong understanding of LinkedIn B2B marketing and lead generation.
  • Proven track record of successful SEO optimization, particularly for platforms like Airbnb, Booking.com, and VRBO.
  • Experience in content marketing and strategy development, with an emphasis on SEO alignment.
  • Proficiency in CRM tools and data analysis to track and report on marketing performance.


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