Data-Driven Marketing Expert

Marketing Analyst: The Ideal Candidate

We are seeking a detail-obsessed Marketing Analyst to help us drive smarter decision-making. This individual will own the data behind our customer journey, from first impression to conversion, and help us understand what's working, what's not, and where the biggest growth opportunities lie.

This role requires close collaboration with the growth, creative, and product teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and uncover insights that fuel smarter acquisition strategies. The successful candidate will directly influence spend allocation, campaign development, and optimization decisions.

• Set up and monitor full-funnel tracking from ad click to sign-up to retention
• Build and maintain dashboards that surface conversion rates, drop-off points, and cohort behavior
• Partner with growth and product teams to recommend A/B tests and UX improvements
• Analyze the performance of paid media and content campaigns across channels
• Break down creative effectiveness by format, hook, CTA, and audience segment
• Surface actionable recommendations on what's working and where to iterate
• Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
• Compile and present intelligence that helps shape our positioning, messaging, and creative tests
• Create weekly/monthly marketing performance reports with high-level summaries and deep dives
• Work cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs

The ideal candidate will have:

• 2+ years of experience in a marketing analytics or growth analytics role
• A strong understanding of marketing attribution, funnel dynamics, and customer journeys
• Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
• Advanced Excel/Google Sheets skills; experience with SQL or BI tools is a plus
• High comfort working with cross-functional teams, asking good questions, and influencing decisions with data

In return for your expertise, we offer:

• Flexible hours
• Work-from-anywhere flexibility
• A fun and casual work environment
• Employee engagement activities and virtual gatherings
• A diverse, global team

We provide equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.