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Digital Media Activation Specialist

1 week ago

Taguig, National Capital Region, Philippines Lazada Full time
Digital Media Activation Specialist

Lazada is a pioneering e-commerce company in Southeast Asia.

We are seeking a Digital Media Activation Specialist to join our media team.

The ideal candidate will have a strong background in digital media activation, with experience in developing and contributing to media strategies.

Key responsibilities include:

  • Developing and contributing to media strategies
  • Setting relevant KPIs for media campaigns
  • Overseeing day-to-day operations of digital campaigns
  • Analyzing media performance data and optimizing campaigns
  • Staying updated on industry trends and emerging media channels

Requirements:

  • Minimum 3 years of experience in media planning and buying
  • Solid understanding of media channels
  • Strong analytical skills
  • Able to work independently and as a team player
  • Highly adaptable to changes in strategy and direction