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Head of E-commerce Growth and Optimization

2 weeks ago

Manila, National Capital Region, Philippines Pro Coffee Gear Full time

About Pro Coffee Gear: The Perfect Cup of Coffee

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We are dedicated to providing top-tier espresso machines and related parts for coffee enthusiasts worldwide, striving to deliver an exceptional customer experience through our high-quality products and outstanding customer service.

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E-commerce Head of Growth Position

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  • Develop and execute a comprehensive growth strategy to drive new customer acquisition, retention, and revenue across paid media channels and digital marketing initiatives, focusing on delivering high-quality results that meet the needs of our customers.

  • Take ownership of customer acquisition channels, including Meta Ads, Google Ads, influencer marketing, affiliate marketing, display ads, and SEO, while optimizing lifecycle marketing (email, SMS, push) for maximum performance, leveraging data-driven insights to inform strategic decisions.

  • Manage budget allocation across channels to maximize CAC/LTV efficiency and ROAS, continuously exploring and testing new channels, creative formats, and audience segments to unlock growth opportunities, ensuring a deep understanding of DTC/ecommerce metrics (CAC, LTV, AOV, conversion rates).

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Growth Strategy Goals

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  1. Foster a data-driven approach to marketing, leveraging insights from growth metrics, A/B testing, and performance data to optimize marketing effectiveness and drive business success.

  2. Leverage expertise in paid acquisition (Meta, Google) and lifecycle marketing (email, SMS, retention), as well as digital marketing (SEO, affiliate marketing, influencer marketing), to develop and execute high-performing campaigns that drive customer engagement and conversion.

  3. Collaborate cross-functionally with product and engineering to optimize the customer journey and enhance retention, ensuring seamless communication and collaboration among teams.

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Team Leadership & Collaboration

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  • Lead/develop a growth team including specialists in paid media, retention, and analytics to drive marketing success, fostering a collaborative and dynamic work environment that encourages innovation and creativity.

  • Partner with content, creative, and product teams to develop high-performing campaigns that drive customer engagement and conversion, aligning with the company's vision and goals.

  • Implement automation and AI solutions to scale marketing efficiency, streamlining processes and improving productivity, while staying ahead of emerging trends and new tools in e-commerce growth.

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Requirements:

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  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • 5+ years of experience in growth marketing, performance marketing, or e-commerce marketing.
  • Strong expertise in paid acquisition (Meta, Google) and lifecycle marketing (email, SMS, retention), as well as digital marketing (SEO, affiliate marketing, influencer marketing).
  • Data-driven mindset with experience in A/B testing, funnel optimization, and LTV/CAC modeling.
  • Hands-on, scrappy approach with the ability to execute while thinking strategically.
  • Leadership experience has led a team before.
  • Deep understanding of DTC/ecommerce metrics (CAC, LTV, AOV, conversion rates).
  • Experience with modern marketing tools, AI, and automation.
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Benefits:

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  • Opportunity for growth and advancement within a rapidly expanding company.
  • A dynamic and collaborative work environment with passionate team members.
  • Remote job with flexible hours, allowing for a healthy work-life balance.
  • Goal-oriented work culture, providing autonomy and opportunities for personal and professional development.