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Content Marketing Strategist

2 months ago

Marikina City, National Capital Region, Philippines Awesam Smile Dental Clinic Full time

About the Role:



We are seeking a highly skilled Content Marketing Specialist to join our team at Awesam Smile Dental Clinic. As a key member of our marketing team, you will be responsible for developing and executing engaging content strategies across various platforms to increase brand visibility and drive customer engagement.



Key Responsibilities:





  • Develop and execute social media strategies to increase brand visibility and engagement.

  • Create and curate engaging content for various social media platforms, including Facebook, Instagram, and other social media platforms.

  • Monitor and analyze social media trends, audience behavior, and competitor activity to identify opportunities for improvement.

  • Manage social media accounts, including scheduling posts, responding to comments and messages, and engaging with followers.

  • Stay up-to-date with the latest social media best practices, tools, and trends.

  • Negotiate and work closely with influencers and brand ambassadors.

  • Develop and implement a content calendar that aligns with marketing goals and resonates with the target audience.

  • Collaborate with internal teams and external service providers to ensure consistency in brand messaging and meeting timelines.

  • Foster a sense of community among users by creating and curating content that resonates with our audience.

  • Cultivate positive relationships with brand advocates and influencers within the community.

  • Support trade marketing initiatives such as offline events and workshops through content, activations, and influencer management.

  • Identify trends and utilize analytics tools to monitor and analyze the performance of marketing campaigns.

  • Provide regular reports on community engagement metrics and campaign effectiveness.



Requirements:





  • Bachelor's degree in Marketing, Communications, or any related field.

  • At least 6 months to 1 year of experience in social media management.

  • Must be computer literate.

  • Proficiency in using social media management tools.

  • Strong written and verbal communication skills.

  • Creative thinking and problem-solving abilities.

  • Ability to work independently and as part of a team.

  • Experience with content creation, graphic design, and video editing is a plus.

  • Willingness to work onsite.



Language: English