Digital Content Strategist
15 hours ago
We're seeking a seasoned digital content manager to spearhead our online presence. This individual will be responsible for developing and implementing a comprehensive digital content strategy, encompassing copywriting, image editing, video production, and uploading.
The successful candidate will create engaging and trend-driven content that resonates with our audience and reflects the brand's personality. They will stay up-to-date with media trends, social conversations, and pop culture to identify relevant stories for our community.
The role involves driving website traffic and engagement using SEO, SEM, email marketing, affiliate programs, and social media strategies. The digital content manager will also optimize the online customer journey to increase conversions through personalized content and experiences.
Additionally, they will analyze website traffic and research new opportunities for content growth beyond search engine optimization. The ideal candidate will collaborate with influencers, industry experts, and business partners to drive community engagement and growth.
During promotional and seasonal campaigns, the digital content manager will ensure timely and on-brand content is published across all platforms.
Requirements:- Minimum 3 years' experience in a similar role within a digital or lifestyle company.
- Strong understanding of customer journeys and community building.
- Proven experience across multiple social media platforms, including Facebook, Instagram, YouTube, TikTok, and Pinterest.
- Expert knowledge of digital and social organic search, Google Ads, affiliate marketing, and display advertising.
- Understanding of omni-channel environments, including websites, CRMs, social media, and advertising.
- Strong analytical skills and experience with Google Analytics.
- Demonstrated success in driving online traffic and converting it into community growth and sales.
- Proactive, creative, and results-driven individual with strong attention to detail.
- Ability to think outside the box and deliver innovative solutions.
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