Digital Marketing Expert

2 weeks ago

Manila, National Capital Region, Philippines beBeespecialist Full time ₱40,000 - ₱60,000
Job Description:

We are seeking a skilled Pay-Per-Click Advertising Specialist to join our team. As a PPC specialist, you will be responsible for managing and optimizing pay-per-click campaigns across various platforms.

Your primary goal will be to drive traffic, increase conversions, and maximize return on investment. To achieve this, you will need to conduct thorough research, analyze campaign data, and optimize ad copy to ensure the best possible results.


Key Responsibilities:
  1. Audit existing campaigns to identify areas for improvement and optimization.
  2. Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
  3. Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
  4. Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
  5. Conduct deep-dive analysis on conversions to understand factors and obstacles.
  6. Review existing research, conduct new interviews, and analyze comments to gain insights into our target audience.
  7. Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
  8. Stay up to date with industry trends and best practices in PPC advertising.


Requirements:
  • Analytical mindset and ability to interpret campaign data to drive results.
  • Prior experience as a PPC Specialist or similar role.
  • Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.).
  • Proficiency in managing and optimizing PPC campaigns.
  • Ability to conduct keyword research and optimize ad copy.
  • Excellent communication and collaboration skills.
  • Google Ads certification is a plus.
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Lead generation and conversion optimization experience.
  • E-commerce conversion optimization experience.
  • Experience in setting up and testing campaigns from scratch.
  • Knowledge of default settings at various paid campaign sources.

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