Marketing Strategist

1 week ago


Makati City, National Capital Region, Philippines ARGIA GLOBAL LINK, INC Full time
Job Overview

The Marketing Officer plays a crucial role in developing and executing marketing strategies to enhance the brand presence of Wanderskye Islands' and Tropical Nomad's products across island stores. This position requires strong organizational skills, creativity, and the ability to manage promotions, partnerships, social media, and content.

  • Key Responsibilities:
  • Offline Campaign Development: Plan and implement in-store marketing campaigns, promotions, brand collaborations, and activations in all locations.
  • Visual Merchandising: Develop and oversee the placement of point-of-purchase materials, displays, and signage to enhance brand visibility.
  • Online Campaigns: Align offline marketing efforts with online campaigns for cohesive brand messaging.
  • Social Media Plan & Content: Coordinate with the Creatives Team to develop localized content and promotions tailored to island-based markets.
  • Brand Collaboration: Coordinate with partners and consignors to implement special promotions and visibility on both online and offline marketing efforts.
  • Event & Partnership Marketing: Identify collaboration opportunities with cosignors, local businesses, hotels, and travel brands to increase exposure.
  • Branding & Communications: Ensure that all marketing materials align with the company's brand identity and tone.
  • Market Research: Gather insights on customer preferences, competitor activities, and store performance to refine marketing strategies.


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