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Marketing Strategy Executive

3 weeks ago

Manila, National Capital Region, Philippines PH1 World Developers Inc. Full time

Job Description

  • Conduct in-depth analysis of the business environment and customer needs to define clear, measurable marketing objectives that align with company goals.
  • Identify target markets and develop strategies to differentiate the brand from competitors. Develop detailed action plans, timelines, and allocate resources effectively.
  • Develop a positioning strategy that highlights the unique value proposition of PH1 World Developers Inc. through various marketing channels and touchpoints.
  • Analyze key competitors in the real estate market and their pricing strategies, marketing approaches, and property offerings to understand their market positioning.
  • Develop and execute PR campaigns to promote corporate initiatives and specific projects. Organize events, press conferences, and media briefings to enhance visibility and engagement.
  • Maintain relationships with journalists, editors, and media outlets. Craft and distribute press releases, media kits, and other communication materials to secure media coverage.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5-8 years of experience in brand marketing, with a proven track record of successful brand development and management.
  • Experience in managing cross-functional teams, marketing campaigns, and budgets.
  • Strong background in digital marketing, social media strategy, and content creation.
  • Proficiency in SEO, SEM, social media, and content marketing strategies.
  • Ability to create and implement long-term brand strategies that align with company goals.
  • Experience in analyzing consumer behavior, market trends, and competitive landscapes to guide decision-making.