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Director of Advertising Sales and Portfolio

1 week ago

Manila, National Capital Region, Philippines Globe Telecom, Inc. Full time
Key Responsibilities

We are seeking a seasoned professional to lead our Ad Tech Sales and Portfolio efforts, driving revenue growth and diversification beyond gaming industries.

Sales Strategy:

  1. Develop comprehensive sales strategies to penetrate non-gaming sectors, including retail, FMCG, e-commerce, and finance.
  2. Build strong relationships with clients in non-gaming sectors, crafting tailored value propositions and driving revenue growth through high-value opportunities.
  3. Stay ahead of market trends and competitive landscapes to capitalize on opportunities in non-gaming verticals.

Agency and Media Partnerships:

  1. Leverage deep relationships within the agency ecosystem to strengthen partnerships and drive adoption of GCash's Ad Tech solutions.
  2. Serve as the primary point of contact for media agencies, ensuring alignment on goals and mutual value creation.
  3. Collaborate with trading desks, planners, and buyers within agencies to position GCash as a top-tier advertising partner.
  4. Build long-term relationships with media sales leaders and decision-makers to maximize revenue potential.

Programmatic Advertising Growth:

  1. Lead the expansion and adoption of programmatic advertising solutions among agencies and non-gaming clients.
  2. Partner with product teams to enhance programmatic capabilities and align them with market demands.
  3. Conduct training sessions and thought leadership initiatives to educate agencies and clients on programmatic advertising's benefits.
  4. Integrate best practices into sales strategies to stay ahead of industry advancements.

Portfolio Management:

  1. Oversee the commercialization and scaling of Ad Tech and emerging products for non-gaming verticals.
  2. Align product development with feedback from agencies and clients to ensure competitive and relevant offerings.
  3. Develop go-to-market strategies that ensure maximum market penetration and adoption in non-gaming sectors.

Performance Monitoring:

  1. Establish and track KPIs specific to non-gaming advertising growth, agency relationships, and programmatic adoption.
  2. Provide detailed performance reports to stakeholders, highlighting progress, challenges, and opportunities.
  3. Leverage analytics and client insights to optimize sales and advertising strategies.