Digital Marketing Strategist

1 week ago


Pasig, National Capital Region, Philippines Dempsy Resource Management Inc. Full time

Company Overview

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Innovative Dempsy Resource Management Inc. is a forward-thinking organization that seeks a highly skilled Digital Marketing Specialist to join its team. The ideal candidate will have a proven track record in performance marketing, campaign management, and digital advertising platforms.

Job Description


We are looking for a skilled Performance Marketing Manager who can develop comprehensive digital marketing strategies and execute campaigns across various channels. Key responsibilities include:
- Developing strategic plans for digital marketing campaigns,
- Executing campaigns on Google Ads, Meta Ads, and other platforms,
- Analyzing campaign performance metrics such as CTR, conversion rates, CPA, and ROAS,
- Conducting A/B tests and optimizing ad creatives, landing pages, and targeting parameters,
- Managing digital marketing budgets effectively and allocating resources across channels and campaigns,
- Utilizing audience targeting tools and segmentation strategies to reach specific audience segments with personalized messaging and offers,
- Staying updated on the latest developments and trends in digital marketing,
- Preparing regular reports and presentations on campaign performance and highlighting key metrics, insights, and recommendations for optimization.

Required Skills and Qualifications


The successful candidate will possess:
- A Bachelor's degree in Marketing, Advertising, Business, or a related field,
- Proven experience in digital marketing, focusing on performance marketing and campaign management,
- Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.,
- Strong analytical skills with the ability to interpret data and draw actionable insights,
- Experience with A/B testing methodologies and optimization techniques,
- Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement,
- Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.

Benefits


This role offers a competitive salary range of Php35,000 to PHP40,000 and the opportunity to work on-site at our office. We are committed to providing a dynamic and supportive work environment that fosters growth and development.

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