Senior Advertising Specialist
17 hours ago
About Qubel:
A dynamic swimwear brand bringing innovative and stylish designs to the forefront. Our mission is to revolutionize the fashion industry with our unique approach to fashion.
About the Position:
We are seeking a highly skilled Senior Advertising Specialist to oversee our digital advertising efforts across TikTok, Meta, Google, and Instagram. This role will be responsible for developing and executing data-driven campaigns, optimizing budget allocation, and ensuring maximum engagement and conversions.
Key Responsibilities:
- Campaign Planning – Develop, execute, and refine digital media campaigns targeting our core market across multiple platforms. Utilize platform-specific advertising tools for optimal performance.
- Ad Creative Development – Collaborate with the design team to develop and launch compelling ad creatives. Ensure effective ad placements across various product lines.
- Performance Metrics – Track, analyze, and report on campaign performance using key metrics such as ROAS, CMR, and CPM. Use insights to refine future campaigns.
- Budget Allocation – Strategically manage advertising budgets to ensure cost-effectiveness while maximizing campaign reach and engagement. Monitor spend to prevent overages or inefficiencies.
- Channel Optimization – Evaluate the ROI of ad spend across all platforms, reallocating budgets to the highest-performing channels for optimal returns.
Requirements:
- Minimum 5 years of related experience
- Background in digital media campaign management, preferably in performance marketing or paid social
- Strong expertise in TikTok, Meta, Google, and Instagram advertising tools
- Ability to analyze data and translate insights into actionable strategies
- Strong collaboration skills to work cross-functionally with design, marketing, and external account managers
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