Senior Marketing Strategist

1 day ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time $120,000 - $150,000
Job Overview

The Senior Marketing Analyst role requires a marketing expert to assess and develop integrated marketing plans for clients.

Key Responsibilities:
  • Conduct thorough market research and analysis on current and prospective clients.
  • Create tailored marketing strategies across various channels.
  • Collaborate with experts to design impactful marketing campaigns.
  • Determine budget allocations by channel, medium, objective, and funnel stage.
  • Ensure alignment with overarching business objectives.
  • Analyze data on prospective clients, industries, competitors, ideal customer profiles, and sentiment.
  • Forecast and validate projections to align with business objectives.
Requirements:
  • Minimum 5 years of experience in cross-channel marketing program management.
  • Understanding of marketing funnels and flywheels.
  • Experience managing large-scale campaigns and/or multiple clients.
  • Proficiency in Google Ads, Facebook, and similar self-serve platforms.
  • Familiarity with the broader marketing landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools like Global Web Index.
  • Familiarity with Asana and Slack.
Performance Metrics:
  • Appraisal Production (10+/mo).
  • Win Rate (50%+).
  • Percent of Appraised GP to Won GP (70%+).
Important Skills:
  • Audit Quality.
  • Audit Speed.
  • Thought Leadership in appraisal collateral development.
  • Accuracy of Appraisal Forecasts.

This role offers opportunities for professional growth and development in a dynamic work environment.

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