Strategic Digital Marketing Professional

2 days ago

Makati City, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱1,000,000 - ₱1,500,000

We are seeking a Digital Marketing Strategist to develop and implement comprehensive marketing plans that drive brand awareness, engagement, and conversions.

Key Responsibilities:
  • Social Media Management: Develop and execute social media strategies across various platforms to maximize brand reach and engagement.
  • Campaign Optimization: Manage and optimize paid social campaigns using Meta Business Manager, focusing on lead generation and ROI maximization.
  • Content Creation: Create, schedule, and publish engaging organic content aligned with brand voice and objectives.
  • Trend Monitoring: Monitor social media trends, competitors, and platform updates to ensure best practices.
  • Data Analysis: Track and analyze social media performance metrics to refine content and ad strategies.
HubSpot Management
  • Platform Oversight: Oversee HubSpot Sales, Marketing, Content, Web, Automation, and CRM hubs to support business goals.
  • Website Management: Manage and update websites through HubSpot's CMS, ensuring accurate, up-to-date product information and SEO-friendly content.
  • Automation Strategies: Implement lead nurturing workflows and marketing automation to increase engagement and conversions.
  • Data Optimization: Optimize CRM for streamlined data tracking, segmentation, and customer journey mapping.
  • Collaboration: Collaborate with sales teams to support lead handoff, tracking, and pipeline management within HubSpot.
  • User Experience: Ensure that product pages, landing pages, and other web assets are optimized for user experience, lead generation, and conversions.
  • Email Marketing: Build and manage email marketing campaigns, newsletters, and lead nurturing sequences.
  • Data Insights: Analyze HubSpot data for insights on lead quality, customer behavior, and campaign effectiveness.
Google AdWords (Paid Search)
  • Campaign Development: Develop and manage Google AdWords campaigns to drive targeted traffic and conversions.
  • Ad Optimization: Perform keyword research, ad copywriting, and A/B testing to optimize ad performance.
  • Performance Tracking: Track and analyze AdWords metrics to assess campaign success and identify areas for improvement.
  • Budget Management: Manage budgets, bids, and bid strategies to maximize ROI.
  • Targeting: Monitor and adjust targeting to align with evolving market trends and user behavior.
  • SEO Alignment: Coordinate with SEO team to ensure alignment and prevent keyword cannibalization across paid and organic search.

Requirements:

  • Degree: Bachelor's degree in Marketing, Advertising, or a related field.
  • Experience: Proven work experience as a Digital Marketing Specialist or similar role.
  • Skill Set: Solid knowledge of digital marketing techniques and platforms, including Google Analytics, social media, email marketing, and content marketing.
  • Analytics: Experience in managing online advertising campaigns and leveraging analytics tools to measure campaign performance.
  • Soft Skills: Strong analytical and problem-solving skills.
  • Communication: Excellent written and verbal communication skills.
  • Work Habits: Ability to work independently, prioritize tasks, and meet deadlines.
  • Adaptability: Adaptable and open to learning new skills and technologies in the ever-changing digital landscape.

We Offer:

A dynamic workplace where you'll collaborate with smart, talented professionals supporting clients worldwide. Enjoy great perks and benefits, including in-house medical support and HMO coverage. Our focus is on helping you advance your career by providing growth strategies and learning opportunities throughout your journey with us.

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