Digital Growth Marketing Specialist

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time $100,000 - $150,000

We are a growth marketing firm at the intersection of marketing, consulting & data intelligence. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results driven by integrity, autonomy, and grit.

Our people-first approach values diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success.

We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

We have developed proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

Our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Job Responsibilities
  • Diagnose business and marketing KPIs to determine growth constraints.
  • Research prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Analyze Marketing Mix Models and propose recommendations to optimize the marketing program based on those results.
  • Plan budget allocation by channel, medium, environment, objective, and stage in the funnel.
Requirements
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and the entire digital marketing landscape.
  • Experience managing or working with large sets of campaigns data ($100k+ spend per month per client).
  • Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms.
  • Familiarity with audience insight tools such as Global Web Index.
  • Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses.
Key Performance Indicators
  • Win Rate (40%+).
  • Percent of Appraised GP to Won GP (50%+).
Most Important Things
  • Audit speed.
  • Accuracy of audit output.

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