Gamification Specialist

We are seeking an experienced Campaign Strategist to drive player engagement and retention through strategic CRM initiatives.

This role is ideal for a motivated and data-driven professional with 2–3 years of hands-on experience in the Casino, Sportsbook, or Sweepstakes industry.

• Develop and execute pre-launch and post-launch CRM strategies to enhance player experience and loyalty.
• Define key retention metrics and build tailored plans across player segments.
• Create structured campaign roadmaps for product launch and growth phases.

• Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
• Implement loyalty programs, reactivation efforts, and seasonal promotions.
• Collaborate with creative and marketing teams to deliver compelling campaign assets.

• Analyze player behavior and campaign results to improve performance.
• Use insights to personalize messaging and offers across lifecycle stages.
• Monitor and report on key metrics such as LTV, retention, engagement, and churn.
• Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
• Contribute feedback on user experience and product features from a retention standpoint.

• 2–3 years in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
• Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.

• Proficient in CRM tools and marketing automation platforms.
• Familiar with A/B testing, segmentation, and campaign performance tracking.
• Comfortable with data platforms like Tableau, Power BI, or similar.

• Competitive salary & performance incentives.
• Fully remote work & flexible hours.
• Opportunities for professional growth.
• Work with a passionate team shaping iGaming's future.

• Mid-level

• Full-time

• Customer Service
• Industries: Computer Games and Gambling Facilities and Casinos