Paid Media Marketing Manager
5 days ago
We're seeking an experienced Paid Media Specialist to join our marketing team at GROWORX TRAINING SERVICES INC. As a results-driven online advertising specialist, you'll be instrumental in scaling our digital advertising efforts across Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and other PPC platforms.
About the JobThis role requires a strong background in paid media strategy, budget management, audience targeting, and conversion rate optimization. The ideal candidate has extensive experience in developing, executing, and optimizing performance-based digital advertising campaigns.
You'll be responsible for managing ad spend and budget allocation efficiently to ensure maximum ROI. You'll also track and report KPIs such as Cost-Per-Click (CPC), Cost-Per-Lead (CPL), ROAS, and Conversion Rates.
Key Responsibilities:
- Develop and execute comprehensive paid media campaigns to drive high-quality leads and business growth.
- Implement A/B testing for ad creatives, audiences, and bidding strategies to optimize performance.
- Ensure campaigns are aligned with GROWORX TRAINING SERVICES INC.'s business objectives, target audiences, and industry trends.
- Manage audience segmentation, retargeting strategies, and lookalike audiences to increase engagement.
Campaign Management & Optimization:
- Continuously analyze campaign performance, adjusting budgets, bids, and targeting to maximize conversions and lower CPA (Cost Per Acquisition).
- Optimize landing pages and ad creatives to improve Quality Score, Click-Through Rates (CTR), and Return on Ad Spend (ROAS).
- Identify new paid media opportunities, staying ahead of industry trends and platform updates.
Budget & Performance Tracking:
- Manage ad spend and budget allocation efficiently to ensure maximum ROI.
- Track and report KPIs such as CPC, CPL, ROAS, and Conversion Rates.
Requirements:
- 3+ years of experience in Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram), and YouTube Ads.
- Strong expertise in PPC (Pay-Per-Click) advertising, bid management, and audience segmentation.
- Experience with Google Tag Manager, Google Analytics, and conversion tracking setup.
- Advanced proficiency in A/B testing, performance analysis, and conversion rate optimization (CRO).
- Deep understanding of retargeting strategies, custom audiences, and lookalike audiences.
- Proficiency in ad copywriting and creative asset development.
- Ability to manage and optimize ad budgets for maximum impact.
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