Senior Marketing Strategist

2 weeks ago


Taguig, National Capital Region, Philippines GCash Full time

At GCash, we're driving innovation in the FinTech industry by creating meaningful financial solutions for the nation.

Job Description

We're seeking a Senior Marketing Strategist to join our team and take on a key role in developing consumer insights that drive marketing mix decisions.

  • The ideal candidate will be responsible for strategy development, including price analysis and core target identification.
  • They will also develop the marketing mix, ensuring it addresses relevant consumer opportunities and pain points.
  • Additionally, they will create an annual brand marketing plan that delivers on business targets and ensures quality alignment across the marketing Ps.
Key Responsibilities
  1. Developing consumer understanding through research and analysis
  2. Creating marketing strategies that drive growth and revenue
  3. Measuring and monitoring performance to inform future decisions
Requirements
  • Strong marketing fundamentals, including customer understanding, insight development, and strategy development
  • Ability to analyze data and develop integrated marketing communications
  • Commercial acumen and bias for action
Benefits

We offer career growth and development opportunities, working with a dynamic and highly collaborative team who want to change the game.

Working at GCash

We value our people and offer a highly competitive and flexible compensation and benefits package.



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