Senior Marketing Strategist
2 weeks ago
At GCash, we're driving innovation in the FinTech industry by creating meaningful financial solutions for the nation.
Job DescriptionWe're seeking a Senior Marketing Strategist to join our team and take on a key role in developing consumer insights that drive marketing mix decisions.
- The ideal candidate will be responsible for strategy development, including price analysis and core target identification.
- They will also develop the marketing mix, ensuring it addresses relevant consumer opportunities and pain points.
- Additionally, they will create an annual brand marketing plan that delivers on business targets and ensures quality alignment across the marketing Ps.
- Developing consumer understanding through research and analysis
- Creating marketing strategies that drive growth and revenue
- Measuring and monitoring performance to inform future decisions
- Strong marketing fundamentals, including customer understanding, insight development, and strategy development
- Ability to analyze data and develop integrated marketing communications
- Commercial acumen and bias for action
We offer career growth and development opportunities, working with a dynamic and highly collaborative team who want to change the game.
Working at GCashWe value our people and offer a highly competitive and flexible compensation and benefits package.
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Digital Marketing Strategist
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Marketing Strategist
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