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Senior Brand Strategist
2 weeks ago
As a Senior Brand Strategist, you will play a key role in developing and implementing a portfolio strategy that aligns with the brand vision to drive sustainable growth.
You will work closely with cross-functional and regional teams to support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
Key Responsibilities:
- Develop annual plans, setting objectives and allocating resources to enable consumer-centric brand portfolio growth.
- Offer recommendations for integrated commercial plans and develop and execute marketing plans that deliver on revenue and profit forecasts.
- Develop and implement integrated marketing communications and 360 degree campaigns based on deep consumer insights and brand positioning.
Requirements
A desire to drive your future and accelerate your career. The following experience and knowledge are required:
- Consumer behavior, preferably in the consumer goods sector in a matrix environment.
- Developing a seamless consumer experience.
- Managing business objectives beyond brand and budget.
- Analytics and creativity—a balance of commercial and strategic acumen.
- Leading and influencing teams.
- Communicating effectively, verbally and in writing, and executive presentation skills.
- Markets with diverse economic environments a distinct advantage.