Senior AI Marketing Strategist

1 week ago

Hagonoy, Central Luzon, Philippines beBeeAnalyst Full time ₱1,800,000 - ₱2,400,000
Job Title: Senior PPC and AI Marketing Analyst

This role involves leading and optimizing paid media campaigns, leveraging AI-driven marketing strategies to maximize efficiency and return on investment. The ideal candidate will manage multi-channel paid search campaigns, drive automation, and utilize AI tools to improve marketing performance.

Key Responsibilities:
  • Paid Search Campaign Management: Manage and optimize paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Ad Copy Testing and Optimization: Test ad copy, targeting, and bidding strategies, adjusting campaigns to improve ROI, CPC, and CPA.
  • Budget Allocation and Bid Management: Develop and implement strategies for budget allocation and bid management.
  • Automation and Data Enrichment: Streamline marketing and sales processes using AI tools. Automate data enrichment, lead qualification, and distribution to enhance response times.
  • AI Integration and Personalization: Implement AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Performance Analysis: Analyze performance using tools like Google Analytics and SEMrush.
Requirements:
  • PPC Experience: At least 3 years of experience in PPC campaign management.
  • Ai-Driven Marketing Tools: Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Analytical Skills: Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Lead Generation and Conversion Rate Optimization: Experience with lead generation, conversion rate optimization, and budget management.
  • Ai-Based Automation: Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Audience Segmentation and Bid Management Strategies: Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • crm and Marketing Automation: Familiarity with CRM tools, marketing automation software, and workflow automation.
Preferred Skills:
  • Proactive and Adaptable: Proactive, adaptable, and flexible in a dynamic environment.
  • Dedicated to Excellence: Professional and dedicated to excellence.
  • Continuous Improvement: Committed to continuous improvement and open to experimenting with new approaches.
  • Team Player: A strong team player who thrives in collaboration.

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