IT Product Launch Specialist

20 hours ago

Ayala Alabang, National Capital Region, Philippines beBeeMarketing Full time ₱1,000,000 - ₱1,200,000
Senior Marketing Strategist for IT Product Launches

We are seeking an experienced Senior Marketing Strategist to drive successful product launches and market expansions in the IT industry. The ideal candidate will have a proven track record of developing and executing go-to-market (GTM) strategies that drive business growth.

Responsibilities:
  1. Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts, ensuring alignment with company objectives.
  2. Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning, informing data-driven decision making.
  3. Build and refine customer segmentation models to optimize targeting and personalized messaging, resulting in increased engagement and conversion rates.
  4. Create and enhance sales enablement materials, such as pitch decks, battle cards, case studies, and whitepapers, to support sales teams in effectively communicating product value.
  5. Collaborate with cross-functional teams, including engineering, product, sales, and marketing, to ensure seamless integration and effective communication of product positioning and messaging.
  6. Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing (ABM) strategies, leading to increased brand awareness and lead generation.
  7. Define key performance indicators (KPIs) and performance metrics to measure GTM effectiveness and optimize marketing efforts, ensuring continuous improvement and ROI maximization.
Qualifications:
  1. 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology, with a focus on go-to-market strategies and execution.
  2. Expertise in market research, competitive analysis, and sales enablement for IT solutions, with a strong understanding of industry trends and customer needs.
  3. Proven track record of launching and scaling technology products in global markets, with a focus on driving business growth and revenue expansion.
  4. Strong storytelling, messaging, and strategic thinking skills, with the ability to communicate complex ideas simply and effectively.
  5. Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms, with experience in leveraging these tools to drive business results.
  6. Ability to work cross-functionally and influence stakeholders across technical and business teams, with a strong focus on collaboration and teamwork.

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