Senior Digital Marketing Specialist

7 days ago

Manila, National Capital Region, Philippines Rippedboxstation Full time
About Rippedboxstation

Rippedboxstation is a dynamic and innovative company seeking a skilled Paid Advertising Expert to join our team. As a Paid Advertising Expert, you will be responsible for developing, executing, and managing Google Ads campaigns to drive business growth and revenue.

Job Description

This is a full-time position that requires a strong understanding of search engine marketing (SEM) strategies, pay-per-click (PPC) advertising, and bidding algorithms. You will work closely with our cross-functional teams to identify opportunities, develop campaign strategies, and execute tactics to achieve business objectives.

In this role, you will have the opportunity to work on a wide range of projects, from developing and executing Google Ads campaigns to analyzing data and making recommendations to improve campaign performance. You will also have the chance to stay up-to-date with the latest industry trends and best practices, and to share your knowledge and expertise with colleagues.

Key Responsibilities
  • Develop, execute, and manage Google Ads campaigns, including Search, Display, and Shopping Ads;
  • Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance;
  • Optimize campaigns for click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS);
  • Monitor daily campaign performance using tools such as Google Ads Manager and Google Analytics;
  • Analyze data to identify trends, insights, and areas for improvement;
  • Provide regular performance reports to stakeholders with actionable recommendations;
  • Plan and allocate campaign budgets effectively to maximize ROI;
  • Track and report on spending, ensuring campaigns remain within budget;
  • Conduct A/B testing on ad creatives, landing pages, and bidding strategies;
  • Implement best practices to continuously improve ad relevance and Quality Score;
  • Conduct competitive research to identify trends and opportunities in the marketplace;
Requirements
  • Proven experience in Google Ads campaign management;
  • Expertise in Google Analytics, Google Tag Manager, and other relevant tools;
  • Strong understanding of SEM strategies, PPC advertising, and bidding algorithms;
  • Proficiency in Excel and data analysis for campaign reporting;
  • Certification in Google Ads (preferred);
  • Experience with landing page optimization and conversion tracking;
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends);
  • In-depth knowledge of CRM and various social media platforms and their best practices;
  • Strong communication and reporting skills;
  • Ability to work independently and manage multiple campaigns simultaneously;
  • Good English communication skills, both written and verbal;
  • Highly organized and detail-oriented; able to efficiently prioritize multiple tasks;
  • Ability to work independently and in a team-oriented environment;
Estimated Salary

$80,000 - $110,000 per year

Location

We are located in [City], but we offer remote work options for the right candidate. Please note that this is not a flexible work arrangement, but rather a requirement for the position.

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