Performance Marketing Expert

1 week ago


Manila, National Capital Region, Philippines AS White Global Full time
About Us

We are AS White Global, a leading provider of financial, operational, and strategic support services to businesses across the insurance sector.

We offer a wide range of services, including access to capital, platforms, systems, processes, templates, and more, enabling our business partners to scale and drive growth.

We are seeking an experienced SEO and SEM Specialist to join our team and help us achieve our marketing goals.

As a key member of our marketing department, you will be responsible for creating and managing digital reporting to track and analyze the performance of our online marketing efforts.

Responsibilities
  • Update and maintain our company website to ensure content is current, relevant, and optimized for search engines.
  • Conduct keyword research and implement strategies to improve organic search rankings and drive traffic.
  • Create detailed briefs for SEO content, ensuring alignment with overall marketing goals and SEO best practices.
  • Plan, execute, and manage meta ad campaigns, LinkedIn campaigns, and Google Search and Display ad campaigns to achieve targeted KPIs.
  • Implement and manage Google Tag Manager to track and analyze user interactions on the website.
  • Utilize Google Search Console to monitor website performance, identify issues, and implement solutions.
  • Develop and maintain digital reporting dashboards to provide insights into campaign performance, website traffic, and other key metrics.
  • Work closely with the content, design, and development teams to ensure cohesive and effective marketing strategies.


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