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Digital Marketing Strategist

2 weeks ago

Taguig, National Capital Region, Philippines Stratworks Full time

About Stratworks: As a leader in award-winning storytelling, our team of creatives and strategists work together to craft insight-driven campaigns that captivate audiences.

This role is focused on executing data-driven digital marketing campaigns that elevate brand visibility, drive leads, and foster customer engagement. Responsibilities include analyzing web analytics, managing social media channels, optimizing content strategies, and collaborating with cross-functional teams to achieve impactful marketing initiatives.

Key responsibilities:

  • Campaign Execution: Develop and implement digital marketing campaigns across various channels to align with business objectives and maximize ROI.
  • Social Media Management: Create engaging content tailored for each platform, ensuring consistent brand messaging and audience interaction.
  • Performance Tracking: Monitor campaign analytics and key performance indicators (KPIs) such as engagement rates, click-through rates, and conversions, making data-driven recommendations for improvement.
  • SEO & Content Optimization: Enhance website content, landing pages, and blog articles using SEO best practices to drive organic traffic and improve search engine rankings.
  • Influencer & Community Engagement: Identify and collaborate with relevant influencers and online communities to strengthen brand awareness and customer trust.
  • Paid Advertising Support: Assist in managing PPC campaigns across Google Ads, Meta Ads, and other platforms to optimize ad performance and budget allocation.

Expected outcomes:

  • Increase website traffic by 10% through optimized content, SEO, and paid campaigns.
  • Improve social media engagement by 30% (likes, shares, comments) through interactive and audience-driven content.
  • Enhance lead generation and brand awareness through targeted influencer collaborations and data-backed marketing strategies.

Required skills and qualifications:

  • 1-2+ years of experience in digital marketing (agency experience is a plus).
  • Strong understanding of social media trends, content strategy, and audience behavior.
  • Proficiency in analytics tools like Google Analytics, Meta Business Suite, and similar platforms.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Excellent communication and creativity skills.