Business Intelligence Lead
1 day ago
What You'll Do
As the Insights & Analytics Lead in the Philippines hub, you will be responsible for connecting insights dots and engaging and collaborating with Marketing Lead and Hub GM as a strategic partner. Key responsibilities include:
- Leading the hub team of Business Intelligence and Consumer Insights to drive business growth & MKT strategy, specifically on growth strategy via strategic multi-source synthesis, pulse of local trends and market evolvement, business performance tracking & report, business diagnosis, advance analytics tools implementation, consumer insights, shopper insights, competitor watch, and being a strategic partner in hub to navigate the business planning, development and implementation.
- Enabling data-driven decisions via influential & impactful insights & implications, connecting the dots on the market intelligence, consumer insights and foresights as well as Division led initiatives, leading on local specific topics' exploratory & incubation, coordinating training and sharing for local I&A as well as business teams, connecting & designing I&A plan and budget by understanding business needs & gaps, and optimally managing vendor/agency relationships to establish win-win business partnerships.
Requirements
- Critical thinking - able to connect dots to fully navigate the brand growth strategy
- Advocating on consumer centric & forward looking - understand consumer tensions and anticipate the future demand spaces
- Ability to articulate, communicate and collaborate effectively across e2e business functions
- Solid research foundations - on traditional insights methodologies and data analytical skills, as well as exploring new capabilities
- Stakeholder management - able to challenge status quo yet navigate the alignment with senior team members
- Bonus capability if anything related marketing, innovation launch or digital/ec operation experience
- FMCG proven experience, either inhouse or with analytics, research, media agency beneficial
- 10-12 years of proven experience
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