Brand Growth Strategist
6 days ago
Job Summary
The Category Management Expert will lead in driving the growth of assigned brands or categories. The manager is responsible for generating business-building insights, formulating strategies, and implementing integrated communication campaigns while ensuring business profitability.
The manager will work closely with cross-functional teams to ensure excellent execution of plans, review and monitoring of targets, and identifying data-driven issues, opportunities to develop short to long term growth strategies and plans.
This position enables leaders to show the breadth and depth of their leadership by leading a mix of Marketing and Brand Management projects. It requires deriving insights from data to enable brand leaders as they set direction for brand growth.
- Develop business and marketing plans for assigned products, brands, or segments thereof.
- Analyze financial reports and use them in decision-making when developing and evaluating marketing activities.
- Participate in the development and implementation of communications materials involving assigned brands.
Key Responsibilities:
Brand Management- Develop business and marketing plans for assigned products, brands, or segments thereof.
- Analyze financial reports and use them in decision-making when developing and evaluating marketing activities.
- Participate in the development and implementation of communications materials involving assigned brands.
- Develops brand and business-building insights founded on a holistic understanding of consumers across channels and categories.
- Uses research and other sources of information to synthesize and create insights that anticipate and react to consumer behaviors.
Requirements:
- Bachelor's/College Degree, Post Graduate Diploma, or Master's Degree in Business Studies/Administration/Management, Marketing, or a related field.
- At least three to five years of working experience in brand conceptualization and execution or any related field.
- Experience in Skin Care and Food Supplement industries is an advantage.
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