
Technical Digital Strategist
2 days ago
As a Marketing Technology Operations Specialist, you will blend technical expertise with digital marketing fundamentals to optimize our data pipeline, lead flow, and technology infrastructure. This role is perfect for a technical marketer who enjoys the intersection of digital marketing, marketing operations, data management, and web technologies.
Key Responsibilities:- Manage and optimize our marketing technology stack, including Segment CDP, MixPanel, Salesforce, and lead scoring tools.
- Maintain and enhance high-traffic WordPress properties and hosting environments.
- Fine-tune data pipelines and lead flows to improve marketing effectiveness.
- Implement and troubleshoot analytics tracking and reporting systems.
- Perform web administration and system maintenance tasks.
- Act as a technical "fixer" for the marketing team's technology needs.
- Occasionally work in a PM capacity with our internal developers as needed for larger, more complex projects.
This role requires strong understanding of marketing operations and data management, working knowledge of SEO fundamentals and Google's product suite (GSC, GA4, BigQuery), ability to perform basic JavaScript edits and script implementation on various web properties, experience with automation tools such as Make.com, familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog), basic understanding of Git/GitHub and understanding of web hosting environments, problem-solving mindset, and willingness to learn new technologies.
Bonus Skills:- Experience with CRO tools like Mutiny.
- Data enrichment knowledge (Clearbit or similar).
- Interest in AI pair programming using tools like Cursor.
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