Performance-Focused Creative Strategist

2 days ago

Cainta, Calabarzon, Philippines beBeeStrategist Full time $60,000 - $90,000
Creative Strategy Role

This role is for an experienced creative strategist who will drive performance-focused creative direction for our paid media clients.

The candidate will analyze creative performance data, identify winning ad concepts, and translate insights into actionable briefs and feedback.

Key responsibilities include working closely with UGC creators, designers, and editors to bring creative ideas to life while ensuring assets are optimized for each platform and aligned with performance goals.

The successful candidate will also take a lead role in exploring and implementing AI tools within the creative strategy workflow, testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

The role requires shaping the evolving role of creative strategy within the performance team, helping define standards, processes, and ways of working across accounts.

Additionally, the candidate will contribute to project and stakeholder management by managing the delivery of creative projects from concept to execution, coordinating across designers, editors, and content creators, and acting as a key point of contact for clients.

Key Responsibilities:
  • Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
  • Conduct brand and industry research to fuel creative ideation and ensure relevance.
  • Translate insights into clear, inspiring creative briefs and strategic direction for designers and UGC creators.
Creative Quality & Optimization
  • Review content to ensure quality, consistency, and alignment with performance goals and platform best practices.
  • Provide actionable feedback and guidelines to creative teams to continuously improve output.
  • Monitor post-launch performance and recommend iterative improvements where needed.
Requirements
  • Minimum 3 years of experience in performance marketing (e.g., Creative Strategy, Media Buying, Growth Marketing).
  • A strong understanding of creative's role in driving performance across paid platforms.
  • Proven ability to analyze ad metrics and translate them into actionable creative direction.
  • Confidence in writing briefs, organizing timelines, and managing moving parts within a creative team.
  • Excellent communication and collaboration skills.
  • A blend of strategic thinking and creative instincts.
  • Familiarity with UGC-style content, ad remixing, and working with freelancers or creators is a plus.

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