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Experiential Marketing Expert

2 weeks ago

Manila, National Capital Region, Philippines Primer Group Full time

About This Opportunity

We are looking for an experienced Marketing Manager to join our team at Primer Group. As a key member of our retail marketing team, you will be responsible for developing and executing strategic marketing initiatives to enhance the R.O.X. retail brand, drive customer engagement, and deliver measurable business results.

Main Responsibilities
  1. Retail Marketing Strategy: Develop and execute comprehensive retail marketing strategies to optimize touchpoints, manage marketing budgets, and leverage insights to craft innovative campaigns.
  2. Cross-Functional Collaboration: Collaborate with internal teams and external partners to ensure alignment with the company's mission and vision while driving both brand equity and revenue growth.
  3. Performance Measurement: Monitor and evaluate campaign effectiveness, return on investment (ROI), and provide recommendations for improvement.

Key Performance Indicators

Revenue Growth & Marketing ROI
  • Sets and monitors the retail marketing budget, ensuring alignment with business plans and adherence to approved expenditures.
  • Presents pre-post-promotion or in-store activation and campaign evaluations, highlighting effectiveness, ROI, and recommendations for improvement.
  • Drives strategic marketing efforts to maximize sales performance and deliver tangible business results.
Retail Brand Strategy & Development
  • Responsible for developing and supervising all retail marketing and shopper communication strategies for R.O.X. brands.
  • Create strong, media-neutral communication ideas and effective media plans in coordination with departments and advertising/PR agencies/Digital Marketing.
  • Monitor competitors' activities to ensure R.O.X. remains a leader in the market. Provide action plans in close coordination with the AVP, Head of SBU – ROX.
  • Champions new store development, openings, and developmental stores in close collaboration with the Sales and Operations team.