Email Campaign Developer

22 hours ago

San Fernando, Central Luzon, Philippines beBeeEmailMarketing Full time $50,000 - $75,000

Email Marketing Professional

We are seeking a skilled Email Marketing Specialist to develop and execute high-impact email campaigns that drive engagement, nurture leads, and boost client retention.

Main Responsibilities:

  • Create and implement effective email marketing strategies aligned with business objectives.
  • Analyze market trends to optimize messaging and improve deliverability.
  • Design and manage automated email workflows to nurture leads and enhance retention.
  • Leverage A/B testing to refine subject lines, content, and calls-to-action.
  • Evaluate and maintain adherence to best practices in design, deliverability, and compliance.
  • Develop compelling error-free email copy that resonates with target audiences.
  • Collaborate with designers to enhance email layouts and visual appeal.
  • Align email marketing initiatives with broader marketing efforts.
  • Maintain consistent brand messaging across all email communications.
  • Prioritize data integrity and ensure regulatory compliance when managing customer email lists.
  • Segment audiences to deliver personalized and relevant email content.
  • Refine segmentation strategies based on engagement and behavioral data.

Performance Monitoring & Optimization:

  • Track and analyze key metrics such as open rates, click-through rates, and conversions.
  • Generate reports and insights to inform continuous improvement.
  • Optimize deliverability and inbox placement through best practices in list hygiene and engagement.

Required Qualifications:

  • Bachelor's degree in Marketing Communications or related field.
  • 3-5 years of experience in email marketing campaign execution and automation.
  • Proficiency in Salesforce Marketing Cloud Account Engagement Pardot or similar platforms.
  • Experience in database management and audience segmentation.
  • Strong expertise in copywriting messaging and email automation workflows.
  • Hands-on experience with A/B testing analytics and deliverability optimization.
  • Excellent project management skills and ability to meet deadlines.
  • Experience working remotely and communicating effectively in a video-based environment.

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