Creative Arts Education Strategist
1 day ago
Artillery Philippines is a rapidly growing e-commerce business dedicated to offering online courses in creative arts. Our mission is to empower aspiring artists and professionals through accessible and high-quality education.
Key Responsibilities:
- Websites Development & Management: Create, manage, and optimize the LTDM website using WordPress to ensure it's user-friendly, responsive, and conversion-focused.
- SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and drive qualified traffic to the LTDM site.
- Funnel Strategy: Design, implement, and optimize marketing funnels to guide potential customers from initial interest to course enrollment.
- CRO: Monitor and analyze website performance, focusing on conversion rate metrics to increase the number of visitors who complete enrollment.
- A/B Testing: Conduct A/B testing of landing pages, content, and calls-to-action to optimize for conversions.
- Content Strategy: Collaborate with the content team to ensure the website and landing pages have engaging, SEO-optimized content that aligns with the funnel strategy.
- Analytics & Reporting: Regularly track and report on website traffic, user behavior, conversion rates, and SEO performance. Provide actionable insights based on data analysis.
Requirements:
- Stable internet connection
- Own desktop/laptop
- Minimum 3 years of funnel strategy and digital marketing experience
- Proficient in WordPress website management, responsive design, and user experience (UX) best practices with at least 3 years of experience
- Proven track record of increasing organic traffic and improving keyword rankings using on-page and off-page strategies
- At least 2 years of conversion rate optimization
- Proven track record in driving website traffic and lead generation
- Website analytics and reporting skills
- Ability to manage timelines, execute tasks efficiently, and meet deadlines in a fast-paced remote work environment
Nice to Have:
- Experience with other paid media platforms (YouTube Ads, TikTok Ads)
- Experience setting up landing pages and optimizing for conversions
- Experience in market research/customer development/customer interviews
Benefits:
- P40k - P50k basic pay during the 3 to 5 months probation period
- Basic benefits such as SSS, PAG-IBIG, and PhilHealth
- Mid-year bonus (depending on business sales performance & mid-year evaluation results) + 13th-month bonus
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