Paid Advertising Specialist

21 hours ago

San Fernando, Central Luzon, Philippines beBeeAdvertising Full time ₱1,500,000 - ₱2,500,000
Job Overview

We are seeking an exceptional Paid Advertising Specialist to join our team and lead impactful campaigns that drive real results.

This is a unique opportunity for a performance marketing expert with a passion for paid advertising, tracking, and remarketing to take their career to the next level.

Key Responsibilities
  • Develop and execute strategic paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
  • Optimize ad spend to maximise ROI and minimise cost per acquisition while ensuring accurate attribution and data-driven decisions.
  • Establish and maintain conversion tracking to monitor campaign performance and inform optimisation strategies.
  • Conduct A/B testing on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.
  • Provide actionable insights and recommendations based on data analytics and attribution modelling.
  • Stay up-to-date with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
  • Coordinate closely with cross-functional teams to ensure ad campaigns and organic strategies are aligned.
Required Qualifications
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of conversion rate optimisation (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices (expertise is not required, but understanding is highly preferred).
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyse complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.

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