Digital Marketing Strategist

1 week ago


Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time ₱1,800,000 - ₱2,500,000
Job Overview

The Marketing Automation Lead is a pivotal position that oversees the strategic planning, tactical execution, and continuous optimization of marketing automation initiatives.

This role plays a critical part in driving lead nurturing and customer journey mapping by developing and implementing comprehensive marketing automation campaigns.

  • Develop and execute marketing automation strategies to drive business growth and revenue enhancement.
  • Ensure seamless data flow between platforms, including Eloqua and Salesforce, for marketing activities and monitor key automation and campaign performance metrics.
  • Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
  • Maintain database health, compliance, and best practices for email and marketing automation.
  • Research trends, new tools, and best practices in marketing automation to drive continuous improvement.
Required Skills and Qualifications
  • Bachelor's degree in a related field, such as Marketing or Business Administration.
  • Minimum 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus) and familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Strong knowledge of campaign performance analysis and marketing KPIs.
Benefits
  • Competitive benefits package to support financial, physical, and mental wellbeing and personal development.
  • Employer-sponsored medical plan, group term life insurance, and hospitalization insurance.


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