Senior Brand Manager

7 days ago


Davao City, Davao, Philippines Filinvest Development Corporation Full time
About the Role

We are seeking an experienced Marketing Business Leader to join our team at Filinvest Development Corporation. The ideal candidate will have a strong background in marketing, advertising, or brand management and be able to develop and execute comprehensive GTM strategies aligned with overall brand objectives.

Key Responsibilities
  • Market Analysis: Conducts thorough competitive analyses to identify market trends, differentiators, and opportunities for positioning the brand ahead of competitors.
  • Messaging Framework: Develops compelling messaging frameworks that effectively communicate the brand's value proposition, product benefits, and unique selling points.
  • Content Creation: Oversees the creation of diverse content types, including copy, visuals, and multimedia assets, ensuring alignment with the overall brand message and GTM strategy.
  • Campaign Execution: Takes a hands-on approach to execute GTM campaigns, coordinating with internal teams and external partners to ensure seamless implementation across all channels.


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