Brand Marketing Strategist

5 days ago


Davao City, Davao, Philippines Filinvest Development Corporation Full time
Job Overview

This is a key role within the Filinvest Development Corporation, responsible for driving strategic brand management and integration. The successful candidate will oversee the annual strategy formulation of the Aspire by Filinvest brand to enhance awareness, sustain growth, and market relevance.

Main Responsibilities
  • Strategic Brand Management: Develops effective brand strategies to maintain the brand's integrity, promote the brand and its values, including its projects.
  • Brand Custodian: Oversees the brand proposition and ensures adherence to brand guidelines, communications calendar, and overall messaging.
  • Competitive Monitoring: Leads integration of competitive monitoring activities and recommends POVs and strategic responses as necessary.
  • Marketing Campaigns: Oversees the creation of engaging designs and content for marketing campaigns and programs to ensure proper communication and embodiment of the brand's identity.

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