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Facebook Ads Specialist

1 month ago

Paranaque City, Calabarzon, Philippines ASCEND INNOVATION TECHNOLOGY CORPORATION Full time
Job Title: Facebook Ads Specialist

We are seeking a skilled Facebook Ads Specialist to manage and optimize our paid Facebook advertising campaigns for our online slot game website. The ideal candidate will be responsible for delivering high-performing ads that attract new users, ensuring campaigns meet our key performance indicators (KPIs).

Responsibilities:
  • Develop, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads) to achieve client objectives and KPIs.
  • Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.
  • Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.
  • Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPA, and ROAS.
  • Create and test compelling ad copy and landing pages to improve conversion rates and user experience.
  • Stay current with industry trends, platform updates, and best practices to continuously improve campaign strategies and performance.
  • Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.
  • Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders.
  • Continuously seek opportunities for professional development to enhance skills and stay ahead in the rapidly evolving digital advertising landscape.
Qualifications:
  • Experience in managing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads).
  • Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance.
  • In-depth understanding of audience targeting, segmentation, and persona development.
  • Excellent copywriting skills and a keen eye for design and user experience.
  • Familiarity with keyword research tools and techniques.
  • Experience with A/B testing and optimization to improve campaign performance.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry.
  • Commitment to ethical advertising practices and maintaining a positive reputation in the industry.