Facebook Ads Specialist

1 month ago


Paranaque City, Calabarzon, Philippines ASCEND INNOVATION TECHNOLOGY CORPORATION Full time
Job Title: Facebook Ads Specialist

We are seeking a skilled and experienced Facebook Ads Specialist to join our team at Ascend Innovation Technology Corporation. The ideal candidate will be responsible for managing and optimizing our paid Facebook advertising campaigns to achieve our business objectives.

Key Responsibilities:
  • Develop and execute paid media campaigns across various platforms, including Facebook Ads, to achieve client objectives and key performance indicators (KPIs).
  • Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.
  • Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.
  • Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPA, and ROAS.
  • Create and test compelling ad copy and landing pages to improve conversion rates and user experience.
  • Stay current with industry trends, platform updates, and best practices to continuously improve campaign strategies and performance.
  • Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.
  • Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders.
Qualifications:
  • Experience in managing paid media campaigns across multiple platforms, including Facebook Ads.
  • Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance.
  • In-depth understanding of audience targeting, segmentation, and persona development.
  • Excellent copywriting skills and a keen eye for design and user experience.
  • Familiarity with keyword research tools and techniques.
  • Experience with A/B testing and optimization to improve campaign performance.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry.
  • Commitment to ethical advertising practices and maintaining a positive reputation in the industry.


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