Digital Marketing Expert

2 days ago

Manila, National Capital Region, Philippines beBeeEmailMarketing Full time ₱800,000 - ₱1,200,000

As a specialist in email marketing, you will play a vital role in developing and implementing marketing strategies centered on an audience predominantly visiting obituaries. This requires a high degree of empathy in communications.

About You

Key responsibilities include collaborating with the product team to enhance email capture rates and optimize email conversion flows for our unique audience. Market research, analyzing consumer trends, and developing marketing campaigns that align with the company's brand and business objectives are also essential tasks.

Job Responsibilities
  • Develop and execute high-volume email marketing campaigns across multiple systems and email platforms, ensuring seamless integration and efficiency.
  • Drive the creation and execution of A/B tests across various channels to determine the most effective strategies for user acquisition, retention, and engagement.
  • Create engaging, brand-aligned messaging that effectively communicates the value proposition of consumer products while being sensitive to the emotion of the audience.
  • Provide strategic recommendations for email platform consolidation and future platform selections to streamline operations and enhance campaign performance.
  • Champion a customer-centric approach, continuously seeking to understand and improve the user journey, while collaborating with the product team to increase email capture rates, balancing user experience with marketing goals.
  • Develop and manage key performance metrics and analyze and report on campaign performance based on those KPIs, using data-driven insights to guide future strategies.
  • Work closely with various teams, including product, design, content, and analytics, to create cohesive and effective campaigns.
  • Maintain subscriber data integrity, focusing on segmentation and list hygiene for optimal campaign results.
Required Skills and Qualifications
  • Bachelor's degree in marketing, business, statistics, or similar discipline.
  • Strong experience in building and launching high-volume email campaigns from scratch, with a focus on empathy and conversion.
  • Proven experience across a variety of email marketing and automation platforms.
  • Demonstrated ability in making strategic recommendations for email platform optimization and developing requirements for future technology consolidation.
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating).
  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner.
  • Basic HTML and Salesforce experience required.
  • Demonstrated professionalism and strong attention to detail.
Benefits
  • Competitive salary
  • Comprehensive benefits package
  • Outstanding collaborative work environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

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